University of Nottingham's postgraduate programme presentation was successfully held at the School of Economics and Management, Beijing University of Chemical Technology on 3rd November. The event provided a platform for staff and students to engage directly with this internationally renowned institution.
Scarlett Peng-Zang, Regional Head of International Recruitment at the University of Nottingham, delivered a thematic presentation. She explored the institution's strengths from the city's cultural heritage and the university's academic prowess. During the institutional overview, Scarlett provided a detailed account of the university's disciplinary strengths, teaching resources, internationally diverse faculty, and comprehensive support services for international students.
Dr. Patricio Sanchez Campos, Director of Student Recruitment and Global Engagement at School of Business, gave an academic lecture themed Smarter Decisions with AI: Rethinking Business and Marketing Strategy. Taking the rational application of artificial intelligence as the starting point, and combining it with the development trend of the digital economy, Dr. Patricio conducted an in-depth analysis of the transformation direction of traditional business marketing models.
To enhance the learning effect, an interactive discussion session was set up in the lecture. Dr. Patricio put forward discussion topics based on real business scenarios, guiding students to apply theories and develop innovative thinking.
The successful holding of this presentation has built a direct platform for students of the School of Economics and Management to learn about world-renowned universities. It helps students clarify their study-abroad plans.
